Do you feel valued as a customer? Whether it’s at the local mall, on the phone with your insurance company, or interacting with the cashier while buying groceries – feeling appreciated for your business matters. At least it does to me and I imagine it probably does to you as well. When I feel undervalued, or worse yet, mistreated, I am inclined to take my business elsewhere. When I am treated well, or even better, thanked for my dollar, I am 100% likely to stick with that company and in fact, I will share my great experience with family and friends. In my opinion, it is truly important for brands to show their appreciation to their loyal customers, because we do matter!
That’s why I was pleased to learn about the TELUS Grand Gesture Campaign. TELUS is a communications company that truly cares about community and makes their customers a top priority. They ask for feedback from their clients and they thank their customers for their loyalty. This standard of customer appreciation is integrated in their brand on every level – including their Give Where We Live philosophy and Customers First days.
With this in mind, TELUS gave loyal customer, Ramona, a big surprise to thank her for being such a great customer for almost 20 years. Ramona had told TELUS that she loves aviation, so the whole day was structured around her interests and desire to ride on an aerial plane – she even got to fly it! I seriously was full of tears as I watched her experience a dream come true!!!
WATCH THIS VIDEO & THEN TELL ME IT ISN’T THE BEST THING YOU’VE SEEN ALL DAY!
date with all the fantastic things TELUS is doing (and their too cool commercials)
Can you imagine getting to do something you’ve always dreamed of? What would you do? There are so many dreams I’d love to live for a day, it would be incredibly difficult to choose just one! However, one big one for me would be to learn how to surf in Bali!! That would certainly be a dream come true.
Ramona’s surprise was just the beginning. The TELUS Care-a-Van team is rolling into Guelph, Ontario this week with a host of events and activities that will be taking place all week long to specially thank TELUS local customers and the Guelph community.
- TELUS is literally performing everyday acts of caring all over the Guelph community throughout the week. As part of this, they are donating $5 to the Guelph Children’s Foundation for every use of #actsofcaring.
- They are going door to door to the homes of our top 100 customers to thank them personally with a care package – small token of our appreciation.
- TELUS is hosting a free BBQ lunch for their top 1000 customers and their families at the local TELUS store. They will also be presenting a cheque to the Guelph Children’s Foundation in the amount of $5000 – in response to all the uses of #actsofcaring. Donald Woodley (member of TELUS Board of Directors) will join the celebration to present the cheque.
Way to go TELUS! Big round of applause for giving back to the customers and community. I love it!
How would you like to be recognized for all the awesome things you do? If you could do ANYTHING for one day, what would it be? If you could give someone their dream, who and what would it be? I’d love to know! You can tell me via twitter or facebook and don’t forget to use the hashtag #actsofcaring !!
— Emily Smith (@bestofthislife) June 26, 2014
Disclosure: I am part of the TELUS Grand Gestures Campaign and I receive special perks as part of my affiliation with this campaign. The opinions on this blog are my own.