What happens when the postman hand-delivers a top secret invitation requesting your attendance to an illustrious and elusive affair? You try to book a babysitter, stat.
THE HOOK: a secret canadian food brand hosts dinner, only to be revealed after final course
The bait was good and it got me – hook, line and sinker. The invitation was suave and noted that a mysterious Canadian food brand was hosting an evening of fine dining and wine pairing – the company would only be revealed at the end of the night.
My mind wandered…who could it be? Why Ottawa?
I arrived at the soiree on February 23rd, solo – as it turns out, it is difficult to find a last minute sitter in this city. However, that didn’t dampen the evening. BLACKBOOK Lifestyle was the creative agency firm handling the event and did an incredible job of creating a warm ambiance. From the moment I arrived, there was buzz and excitement in the air.
I had the pleasure of connecting with some wonderful Ottawa influencers and bloggers, whom I have long known through twitter – but meeting face to face is so much nicer. We chatted about the venue, the set up, the exclusivity, and we each took turns guessing who our secret host might be. Truly, I had no clue. In fact, my guesses were way off.
Among those in attendance at The Secret Supper were renowned cookbook author Margaret Dickenson, Ottawa Citizen Style editor Janet Wilson, Coyle Publishing’s George Coyle, and Ottawa Magazine editor-in-chief Dayanti Karunaratne. The evening’s emcee was Derick Fage, host of Daytime on Rogers Television.
The Secret Supper menu, prepared by Elmdale Oyster House and Tavern chef Michael Radford, included croquettes au fromage, baby scallop ceviche, herb roasted lamb poutine, grilled pork tenderloin and a toasted key lime and coconut pie.
Admittedly, throughout the evening I was anxious about the brand reveal. I hoped for an ethical company and one that wasn’t chock full of GMOs. As you know, healthy and nutritious real food is incredibly important to me, my family, and the bulk of The Best of this Life readers. I was optimistic, considering the quality of the food that was being served.
The night carried on, with a few clues dropped – which sent our brains spinning. It was very puzzling when it was mentioned that all the food and decor were supplied by the brand.
Finally, the big reveal.
I was speechless.
I still am.
The entire menu was purchased for under $34 per person. And more than that, it was really delicious. Hats off to the chef and to Giant Tiger’s value products – who would have thunk it?
“The Secret Supper event was a fun and a surprising way to showcase the national brand quality of our Giant Value products as well as our commitment to helping Canadian families save money every day,” offers Lauren Moir, VP of Marketing for Giant Tiger Stores Limited.
Will I be shopping at Giant Tiger for my next dinner party? I’m not sure, I need to learn more about their food products – but what has changed since last Monday night is that I’m now thinking about Giant Tiger. I’m curious.
In 1961, Giant Tiger Stores Limited opened its first store in Ottawa’s Byward Market. The business was started with a very simple idea – keep the cost of operation low and sell a large volume of merchandise at everyday low prices. It is the adherence to this idea that has allowed Giant Tiger to grow to over 200 stores. Giant Tiger also helps to bring communities together. In 2014, Giant Tiger donated more than $2 million to more than 700 local associations and charities across Canada. Giant Tiger offers a large assortment of casual clothing and footwear, as well as everyday needs for families in groceries, confectionery, pet food, cleaning supplies, housewares, stationery, toys and health and beauty products.
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A special thank you to Blackbook Lifestyle, Lauren Moir and the entire team at Giant Tiger for such a fun foodie evening. Photography credits to Blackbook Lifestyle and Jean Marc Desjarlais.