Have you walked into your local Sears Canada department store recently? I have, and I’m loving what I see. As a long time shopper of Sears Canada for my family, I’m thrilled to spot fashion forward collections in store. But that’s not all that’s new with Sears Canada, as widely covered by the media, they have a fresh and fabulous new store layout that will be rolling out across many canadian stores.
Sears Canada has already updated four of its stores in Southwest Ontario – Promenade Mall, Mapleview Centre, Stone Road Mall, and Oshawa Centre – with a beautiful new concept that provides a welcoming and easy-to-shop customer experience. If you’re in the neighbourhood, be sure to check it out!
The focus for Sears Canada’s re-design is to highlight their curated selection of merchandise, featuring new fashion lines such as Tom Tailor, Jacqueline De Yong, One Fashion by Vero Moda (a personal favourite!) and Jessica Simpson – as well as showcase their terrific price points! With clear, clean signage it’s easy to spot the everyday value of these great quality brands. I have to say, I am a big fan of shopping the shoe department when they are all line up and so conveniently accessible. Who else could do some damage in this pristinely lined shoe aisles?!
Earlier this year, I had the opportunity to attend a luncheon with well-known style expert Lynn Spence who showcased on-trend styles at price point Canadian families can afford. I was wowed by the range of stylish pieces she pulled from Sears Canada and it inspired my own Spring shopping trip the store for new seasonal pieces.
Well, this weekend I was back for more! I visited my local Sears Canada to get a head start on my holiday shopping and spotted some gorgeous and affordable pieces from the new lines.
How pretty are these stylish pieces? They were merchandised beautifully in the women’s department and immediately caught my eye. All of these items are perfect for the winter and holiday season ahead – and most of them are on sale! Run…don’t walk.
It’s clear to me that Sears Canada has been hard at work to bring us incredible products at awesome price points. The quality that we’ve come to know and value remains true and the amazing affordability is something that will undoubtedly resonate with a wide range of Canadians. I’m excited for the future of fashion at Sears Canada.
Now that I’ve got you all excited about Sears Canada’s new look and fantastic fashion lines, I’m sure you’ll want to head to a store near you to check it out for yourself. You can also shop their glossy new website – there’s a ton of selection and savings too!
p.s What do you think of the new logo? I’m digging the minimalist font and the maple leaf.
This piece is in partnership with Sears Canada. As always, all opinions are personal.