You might not know this about me, or maybe you do, I love jewelry. A trait I’ve also passed on to my daughter. When I first wore the WE are Canada Rafiki bracelet which I ordered from the ME to WE online store earlier this month, she was immediately smitten with it and asked to keep it. Well, of course I wanted her to have her very own Rafiki. Because as much as they are lovely adornments, they represent something beyond looking great on one’s wrist, these bracelets are made by skilled artisans who are able to earn a fair wage and impact communities because of the WE charity. ME to WE products are significant because “every purchase gives a life-changing gift to a child or family in WE Charity’s partner communities, from school supplies to health care to alternative income opportunities and more.”
Rafiki in Swahili means friend, and having my whole family wear these beautiful bracelets that represent friendship, while knowing that our purchase positively impacts other households makes me incredibly happy. And now, we can also make our very own customized Rafikis at the Rafiki Bar within CF Rideau Centre’s new ME to WE pop-up store, which officially opened June 24th.
On the day of the opening of the ME to WE shop, Cadillac Fairview (CF), in partnership with WE, held a celebration with special guest Marc Kielburger the WE co-founder, Hannah Alper at WE youth ambassador and activist, and Mama Helen an artisan who came all the way from Kenya to lead participants in the creation of a 150-foot Rafiki bracelet in honour of Canada’s 150th anniversary, where the ME to WE staff, public and I joined together to create an amazing beaded art installation. Knowing the symbolism of the Rafiki bracelet, its meaning of friendship and being part of creating such a significant piece in my hometown makes me both humble and proud to be Canadian! It was truly a wonderful and memorable experience.
The new ME to WE store is 2,000 square feet and offers many interactive features such as a WE Selfie Zone, where you can snap and share the positive message of good social impact with your friends! In fact, through ME to WE’s Track Your Impact program, you can see exactly where you’re making a difference in the world based on your contribution. The ME to WE store offers an expansive product range to shop, including clothing, jewelry, journals, water bottles and more. Your purchase of socially conscious goods, does give back, and through your unique bar code you can track your impact in real time.
I’m truly inspired by ME to WE’s socially conscious and interactive store, the products available for purchase, and the amazing team behind the WE movement. The store is set to be open until January 2018 and there’s no time like the present to go visit, especially with Canada Day around the corner, because their #WEareCanada clothing collection is awesome! I love the #WeareCanada Baseball Tee I purchased which goes to supporting WE Schools programs, empowering youth with the tools to change the world.
And together WE change the world!
I encourage you to visit the ME to WE store on level 3 at CF Rideau Centre and see for yourself how cool it is. I have no doubt you’ll walk away, at the very least, with a new Rafiki bracelet!
p.s. WE day Canada is happening July 2nd in Ottawa! Celebrate Canada 150 and the future of our nation at this family-friendly event happening from 4-9pm on Parliament Hill in Ottawa. Canadians of all ages will be inspired to begin looking forward to our next 150 years and how we can join together to make a difference!
To learn more about the ME to WE shop, visit www.metowe.com
This piece is written in collaboration with ME to WE and CF Rideau Centre. All opinions are personal.